<2015 - WebCastle

Our services can execute your Digital Marketing Strategies

  • web design company cochin
    Don’t Let Bounce Rate Ruin Your Website’s Search Engine Rankings.

    On our previous blog we discussed about the bounce rate, and how it affects the search engine optimization. You wouldn’t have understood what exactly bounce rate is about. Here in this blog we will help you better understand bounce rate and find out whether the bounce rate really matters? After launching your business website successfully, the next part is its marketing. To make your website a hit in the internet market, your website must start getting hits. Which means to have a good visibility in the ...

    Posted by Webcastle

    13

    Friday

    November 2015
  • Why Design matters for visitors and why do we need to optimize the website?

    When creating a new website the overall design and appeal of the website are the most important factors. To attract potential clients or customers, a professional website design plays the key role. It only takes a few seconds for someone who is visiting the website for the first time to decide whether to stay on the website or not. But these days the new businesses create their websites by giving a search engine friendly design. Which means the website loading time is faster and makes it easier for search...

    Posted by Webcastle

    29

    Thursday

    October 2015
  • Mobile Friendliness as a Ranking Factor on Google Mobile Search

    Time to Make Your Website Mobile Friendly as Mobile Friendliness will be Used as a Ranking Signal. Make it mobile friendly if you haven’t yet. Starting 21st of April 2015, Google is going to rank mobile friendly websites higher.Google recently announced about the search rankings for the mobile searches. They posted on their webmaster central blog. Mobile friendly websites will get a better ranking position in the search results. Starting April 21, 2015 Google are going to bring a new change in the mobi...

    Posted by Webcastle

    01

    Thursday

    October 2015
  • Website Testing: 7 Essential Things to Check Before Going Live

    Your team has been working attentively on the design, development, coding and the content of the website for days. Now your client wants to launch the website as soon as possible. Most website owners ignore the process of testing and go ahead with the official launch of their website. Now, is it the right time to go live? When the client is keen on launching the website the web design and development team often ignore the process of website testing. Every web development team should test and then retest t...

    Posted by Webcastle

    14

    Monday

    September 2015
  • Why we need to Balance the White Spaces While Web Designing?

    White spaces often called as negative spaces on web pages is a key area of web design. These white spaces are what separates the different elements on the page, which gives the design the desired flow and finish. Some web pages are designed in a way that the white spaces are completely used up by adding more features and images. Some business owners think, it is the right way of creating webpages by including the maximum number of features. Well, this doesn’t really gives a good web design. This is only...

    Posted by Webcastle

    01

    Tuesday

    September 2015
  • Learn About Different Parts of a Website and Tips for Improving its Performance

    Our previous blog explains why a business requires a website to have a successful digital marketing campaign and improve the online presence. In this write-up we will explain in detail, what are the various parts of a website and tips on improving the performance. The question is how will you make your user or the visitor stay on the website and guide them to find what they are looking for? It is all depended on how you set up your website. If you are a small, medium or a large business looking to set up ...

    Posted by Webcastle

    18

    Tuesday

    August 2015
  • Successful Digital Media Marketing Campaign for Businesses

    Today there is no better medium than digital media for marketing your products and services. In simple words digital media marketing is the kind of marketing that makes use of electronic media such as radio, television, mobile, internet, etc. Be it a large, medium or a small business, digital media marketing is a proven marketing technique that has helped businesses get the desired result. Reaching out to the potential customers and getting their attention is what we mean by a successful digital media cam...

    Posted by Webcastle

    03

    Monday

    August 2015
  • TRACK CONVERSIONS AND TIPS TO GENERATE MORE LEADS

    Our previous blog was about the bounce rate and how it affects search engine rankings. Now that you know how to how to track the bounce rate, here we will see what conversion rate is all about and how to improve it. A conversion rate is a formula that says how many customers were engaged in purchasing your product or service, compared to the number of people who visited the site. The conversion rates vary for different industries and depends on different factors. For some industry the conversion rate is a...

    Posted by Webcastle

    17

    Friday

    July 2015