When you design a website and its source code, it should be made SEO friendly to make it rank high in search engine results. Here are some ways to make your website source code noticeable and welcoming.
The title tag constitutes the most important element of a web page. You can access title tag of a webpage in the source code if you do a ‘Control + U’ on a page. The pages are bounded by title tags. Google decides what is going to be in search engine results according to the title tag content. Therefore make sure you only have one title tag per page. Google repeat exactly the content of your title tag into the search engine. Therefore it is really important to develop the perfect title tag so people will click on the link and content gets read. Avoid cloaking the title tag with keywords; incorporate the keywords that come naturally. You can also describe what the page is about but write it like an advertisement in a brochure, brief and crisp.
The next element to address in the web source code development is Meta Description. You will only use one Meta Description and it is the code that comes in the head of a page. As the name suggests this contains the description of the page. You can include the details you missed out in title tag here and can elaborate on what the page is about. Many developers tend to skip this step and they resort to replicating the home page Meta description content on every page. Though by duplication the search rankings are not getting affected, you will be missing your chance at taking advantage of free advertising.
H1 Heading Tag
Heading tag is the main heading that comes on every webpage and another piece of essential code that you require. Heading’s role is to invite people to the content and to convince them to stay till the last full stop of it. A heading tag should intrigue people and make them devouring for more information. Some people just use the title tag and some just summarize the content in a sentence. Think out of the box and craft something that makes more sense, something which is more engaging, and more specific for that page.
Image Alt Tags
Use of imagery in a webpage makes it more content rich, after all a picture is worth a thousand words. Images also have a role in attracting web browsers to your content and it strengthens the message. The alt & title attributes of any image are normally mentioned as alt tag or alt text. The alt text explains the content of the image and the relevance and function of it in the webpage. Alt tags are highly employed in webpages and they are extremely important, especially in E-commerce websites. If you search for a product and you get an image that is used as a button to buy that product and an alt text saying ‘click here to buy the product. You will be directed to the website selling that product when you click it.
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Posted by Webcastle