Today there is no better medium than digital media for marketing your products and services. In simple words digital media marketing is the kind of marketing that makes use of electronic media such as radio, television, mobile, internet, etc. Be it a large, medium or a small business, digital media marketing is a proven marketing technique that has helped businesses get the desired result. Reaching out to the potential customers and getting their attention is what we mean by a successful digital media campaign. Most businesses in different fields are already in the digital media marketing and has been successful with their campaigns. Some companies have in-house marketing team, who practices various approaches and marketing techniques to reach their customers. For some small businesses and startups, the idea of internet marketing is totally new, but you are not alone. In the world of digital marketing, understanding the business goals is the most important thing. Then you have to make strategies for marketing. This is not complicated as you might think. If you are new to the business world, without knowing where to start, here are some of the important digital marketing strategies to enhance the overall digital presence.
The core of any digital marketing campaign. Your business website says what your business is all about and what you offer. It is important to have a professional looking design and user friendly website to impress your customers, because your website is accessible to customers all over the world which is available 24/7. Contact information, working hours and a location map of your business are important. Depending on the industry you are in, your customers might keep asking you questions frequently. Include a Frequently asked questions (FAQ) section for this and make sure you answer them without delay. If you are a product based industry and ready to sell your products at your customer’s location, then include an online-store for your customers to make online purchases. More importantly, make sure the website is updated regularly. The best way to update your website is by having a blog. Write about the latest offers on your products or about the newly launched services. If you do not have a presence on the internet, then you probably might be missing out on a lot of business opportunities.
Now that you know, creating a website is the first step of the digital marketing strategy, making it searchable is the next big step. Major search engine giants like Google and Bing gets billions of search queries every month. Google alone gets billions of searches and these stats are still growing. Now the question is should I go with an SEO or SEM campaign or both?
Before we find out which strategy suits your business, we must learn how they are different. Search engine optimization (SEO) is all about getting your website listed in the top search result pages of search engines. On the other hand, Pay per click (PPC) advertising is all about paid clicks. These paid results are found on the top, the right side and sometimes at the bottom of the search result pages. A lot of searchers ignore paid searches, thinking the natural search results are the trust-able sources. It will take a long time to get to the organic results for a particular keyword and drive traffic to your website. In SEM advertising, budget plays the major role. A well maintained and optimized PPC campaign can generate quick results. Again, for every click that a user makes, it is not necessary that it becomes a conversion.
So, depending on the competition in the industry, without investing in time and money it will be hard to rank above your competitors. In this case, PPC advertising campaigns are the best for small businesses. But still a long term SEO is going to yield good traffic and leads.
Social media platforms like Facebook and Twitter are great platforms for meeting your customers and telling them about your products and services. It is not about just making more followers or getting more shares and likes. The social media campaigns should include activities in which your customers are involved. Engage your customers by conducting contests, giving them useful tips and ask them to share their stories. You can even share non-product related stories and images on platforms like Twitter and Facebook, which will encourage your users to share them. Include hashtags in every tweets and posts as they can attract your targeted customers.
Social media are not just restricted to Facebook and Twitter. Products of Google like Google Plus and YouTube, which is a video sharing social media site are as important as other social media websites. There are more than a hundred social media websites. LinkedIn, Pinterest, Reddit, Flickr are some of the popular websites and the list goes on.
Paid advertising on major social media sites can also get your customers attention. Some social media websites allows customers to shop online. For example, on your Facebook page, you can add the “Shop Now” option, so that your customers can buy your products there. Remember, Facebook and Twitter are the platforms where an unhappy customer could write a review or tweet about an unhappy experience he/she had. So, respond to queries quickly and find a solution for the issue.
Just like the social media presence, it is important to have a local presence for your business. Major search engines like Google and Bing has business pages, namely Google My Business and Bing Places which allow you to create a local business page. On your business page, you can enter all your business information like business name, address, contact number, working hours and other important information. Once the business page is set up, you can claim your business. This part involves verification in which you will have to enter a pin number that you receive from the search engine team. Depending on the search engine, the review process may vary. Yelp, foursquare, yellow pages are some of the major local business listing websites you could use. If you list your website on major business listing sites, this will improve your business’s search engine visibility too. The agency, who provide the search engine optimization (SEO) services will help you list your business on all major search engines.
To get started, first you have to find out what is the goal of your business and then you must create a digital marketing plan. Once you know your niche market, find out how your competitors are doing. Try to figure out, what kind of customers are looking for your products or services. If you have successfully created a website and started the promotion, review the performance using different analytics tool. Using the analytics tool, you can find out the area that requires improvement.
Hope these basic digital marketing strategies would help your small business. We would also like to know about the marketing strategies which you use. Please share them in the comments section or you could tweet to us @webcastletech.
Posted by Webcastle