Our previous blog was about the bounce rate and how it affects search engine rankings. Now that you know how to how to track the bounce rate, here we will see what conversion rate is all about and how to improve it. A conversion rate is a formula that says how many customers were engaged in purchasing your product or service, compared to the number of people who visited the site. The conversion rates vary for different industries and depends on different factors. For some industry the conversion rate is all about getting a few users to sign up for their service, selling a product or even clicking on a link is a conversion. Business websites are built with the intention of making more conversions. Increased conversion rates have become the top priority for businesses. Increased conversion rates will assure more customers and return on investments (ROI).
Potential customers can reach your website through different paths. Tracking the customers can tell us where they came from, what all pages did they visit and from what all pages they left. Your website also might be having a number of different landing pages. So by tracking we get information like which all pages are getting more visitors and which doesn’t. So let us see how businesses convert their visitors into customers:
#1 – Some lead generation websites uses sales funnel, in which customers are asked to enter the details into a field to complete the conversion. If the customer has to go through filling a long list of details, which they are actually not willing to share with you, they might leave the page then and there. Try to reduce the number of required fields. Most of the people wouldn’t want to give their phone numbers. Removing phone number from the required field can improve the chances of conversions.
#2 – The PPC campaigns are more than just cost per click, cost per impressions or the click through rates. On a Google AdWords campaign, conversions can be tracked. We can find out what keywords were used by the customers for the purchase. This helps in removing the keywords that are not at all relevant to the campaign. For refining your Google Ad-words campaign, just login to the Ad-words account. Then click on the campaign and select the option “tools”. Then click on the “Conversion” option from the drop down menu and follow the on screen instructions. You will get a tracking code from the settings page right after you enter the conversion details, which can be used on the Thank You page. So when the customer finally reaches the Thank You page, it is calculated as one conversion.
#3 – Other factors that businesses focus are the loading speed of the site and the first impression the website can make. If the site takes forever to load, your potential customer will leave in no time. Many free software are available online to check the website loading time. Giving a professional look plays an important role in grabbing your customer’s attention. Tell your visitors what your site is about, by writing a few words about what you do rather than displaying what you have achieved. The visitors should be able to navigate and feel comfortable using your site.
Posted by Webcastle