<Why Design matters for visitors and why do we need to optimize the website? - WebCastle

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Oct 2015

Why Design matters for visitors and why do we need to optimize the website?

When creating a new website the overall design and appeal of the website are the most important factors. To attract potential clients or customers, a professional website design plays the key role. It only takes a few seconds for someone who is visiting the website for the first time to decide whether to stay on the website or not. But these days the new businesses create their websites by giving a search engine friendly design. Which means the website loading time is faster and makes it easier for search engine to crawl through the website and find out the relevant keywords. Let us consider a website which has got a great design and usually takes a while to load the whole page. When a visitor finally reaches the home page and could not find what he or she was looking for, they will leave in no time. Having quality content on the website and optimizing it with relevant keywords can make your visitors stay. The better the quality of the content, the longer the visitors will stay. Search engine optimization is as important as a great design is to a website. The first thing to do is with the help of a professional web hosting company, makes sure the website loading speed is good enough. This will help search engine optimization by bringing down the bounce rate (the percentage of visitors who leave after visiting a single page of a website). Make sure your website design is responsive and are friendly with smartphones and other handheld devices. Please check out our previous blog on “Improve Your Online Presence by Creating Responsive Websites for Your Business”. Communicate with the designer and tell them the requirements and help them make the website search engine friendly. Making a user-friendly website with proper navigation is an important factor for good search rankings. The size of the images on the website is also a factor that needs to be considered. Having images of large file size and having too many links can affect the rankings. If you have got a website and you are wanting to implement a new design for your website, then it is recommended to check the impact of the new design on your website. Check whether there is a drop in keyword positions in search results. Almost 80% traffic comes through search engines, so SEO compatible websites have a better chance to be on top of the search result. When the design helps in grabbing the attention of visitors, SEO can help you get the right audience and good traffic. In most cases SEO part begins before the designing part. So a professional web design and SEO service provider knows how to create a SEO compatible website and rank high on search engines.

Posted by Webcastle