<Why we need to Balance the White Spaces While Web Designing? - WebCastle

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Sep 2015

Why we need to Balance the White Spaces While Web Designing?

White spaces often called as negative spaces on web pages is a key area of web design. These white spaces are what separates the different elements on the page, which gives the design the desired flow and finish. Some web pages are designed in a way that the white spaces are completely used up by adding more features and images. Some business owners think, it is the right way of creating webpages by including the maximum number of features. Well, this doesn’t really gives a good web design. This is only going to make your content difficult to read. Let us see why we need to balance the design using white spaces or negative spaces: Now, why we need to balance the design using white spaces is because it gives flow to the design. When the designs are engaged with a lot of items or elements, the user might get distracted. This also makes the site navigation very difficult. If your website is content oriented, then text font is a concern. If the text is crammed up and there is no enough spacing, this makes it hard for the user to read. What is even harder is, making your visitor view the different sections on your webpage in the order that you want. This is where the white spaces can help your design to guide your user to highlight the important sections on your web page. Again, the negative spaces should be used carefully. If two elements does not need much spacing, then use less white space.

Benefits of negative spaces:
  1. Impression: The success of your website is depended on the first impression, your visitor is going to have. Maybe the overall design of your webpage looks good. But, when the items on the web pages are not in an order or are not arranged properly, it might give your user a bad impression.
  2. Draw attention: White spaces are simply the padding between each elements on your design. With proper padding, you will be able to draw attention of your users to a specific area on your webpage.
  3. CTA Buttons: Now, by utilizing these white spaces in the right way can help your users interact with your business websites. Using white spaces you can guide your customers towards the call to action buttons or other important links on your web page.
  4. Grouping: The negative spaces also helps in grouping. You can create groups of different element on your webpage which eases the navigation on webpages.

Let us take a look at the design of the home page of our website. The website design of WebCastle Media is done in a way that the logo, headers and the banner images stands out. The design uses proper spacing so that every elements are well aligned. The contents are arranged in different sections and each section highlights their importance. The text and font size is complementing the design by making use of the white space or the negative space. When you scroll down further you could see the padding is done between each and every elements, giving it a great look. Here are a few inspirational examples of web designs that leverage the white spaces.

Negative spaces balances the design and makes it look better. While designing if you feel some elements are too close make use of the white spaces. Use grids while web designing, as they provide padding between images and contents. Make sure the contents are readable. Always check if there is anything that can be avoided from the design by employing white spaces, so that it looks good. Keep trying for alternate designs, until you feel the design looks good.

How do you use negative spaces on your webpage? To learn more about how to balance the white spaces on your website, you could send us your website, and we will help you review the white spaces on it. We would also love to hear from you about the tricks and techniques using white spaces, which you employ on your webpages.

We are Open to discussion!

Posted by Webcastle