White spaces often called as negative spaces on web pages is a key area of web design. These white spaces are what separates the different elements on the page, which gives the design the desired flow and finish. Some web pages are designed in a way that the white spaces are completely used up by adding more features and images. Some business owners think it is the right way of creating web pages by including the maximum number of features. Well, this doesn’t really give a good web design. This is only going to make your content difficult to read. Let us see why we need to balance the design using white spaces or negative spaces:
As we saw, we need to balance the design using white spaces because it gives flow to the design. When the designs are engaged with a lot of items or elements, the user might get distracted. This also makes the site navigation very difficult. If your website is content-oriented, then text font is a concern. If the text is crammed up and there is not enough spacing, this makes it hard for the user to read. What is even harder is, making your visitor view the different sections on your web page in the order that you want. This is where the white spaces can help your design to guide your user to highlight the important sections on your web page. Again, negative spaces should be used carefully. If two elements do not need much spacing, then you should use less white space. As a leading web designing agency Ernakulam, here are some of the benefits of negative spaces according to our experience:
Benefits of negative spaces:
- Impression: The success of your website depends on the first impression, your visitor is going to have. Maybe the overall design of your web page looks good. But, when the items on the web pages are not in an order or are not arranged properly, it might give your user a bad impression.
- Draw attention: White spaces are simply the padding between each element on your design. With proper padding, you will be able to draw the attention of your users to a specific area on your web page.
- CTA Buttons: By utilizing these white spaces in the right way can help your users interact with your business websites. Using white spaces you can guide your customers towards the call to action buttons or other important links on your web page.
- Grouping: The negative spaces also helps in grouping. You can create groups of the different elements on your web page which eases the navigation on web pages.
Let us take a look at the design of the home page of our website. Being a top web designing company in Kochi, our website design is done in a way that the logo, headers, and the banner images stand out. The design uses proper spacing so that every element is well aligned. The contents are arranged in different sections and each section highlights their importance. The text and font size is complementing the design by making use of the white space or the negative space. When you scroll down further you could see the padding is done between each and every element, giving it a great look. Here are a few inspirational examples of web designs that leverage the white spaces.
We have been providing web design in Ernakulam for over a decade, and our senior designers opine that negative spaces help to balance the design and make it look better. They add that using grids while web designing provides padding between images and contents. While designing if you feel some elements are too close make use of the white spaces. Always check if there is anything that can be avoided from the design by employing white spaces so that it looks good. Keep trying for alternate designs, until you feel the design looks good.
How do you use negative spaces on your web page? To learn more about how to balance the white spaces on your website, you could send us your website, and we will help you review the white spaces on it. We would also love to hear from you about the tricks and techniques using white spaces, which you employ on your web pages.
We are open to discussion!