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  • Finding a cultural fit offshore development team

    Offshore development teams are very popular in technology-based firms around the world. Not only they provide the best fit of project delivery at optimal cost, but they ensure to be focused on the project development than the day to day operations with business. Sometimes it becomes much priority that the location of the offshore team holds more attention to fit the cultural aspect of the On-site project team. This would have a great influence on the project prospects and the way forward. Cultu...

    Posted by WebCastle

    03

    Monday

    April 2017
  • ecommerce-webdesign
    Designing E-Commerce website to make more sales.

    Being novel to attract visitors right through the sales throttle is the primary focus of any e-commerce web design. It’s true that impeccable sales start with the great product, but having an e-commerce site with great user experience could drive more sales effortlessly. When we think about designing an e-c...

    Posted by WebCastle

    16

    Thursday

    February 2017
  • Visual Story Telling
    Master the art of visual storytelling for your business. Stories that connect, engage and inspire

    Master the art of visual storytelling for your business. Stories that connect, engage and inspire. Engagement + Leads = Better Conversions. As marketers seek ways to create brands that attract, engage and inspire, a powerful, engaging visual can drive upto 90 percent more user engagement than posts without having one. With consumers increasingly distracted by an array of digital stimuli, including traditional web, mobile, and social, one powerful technique that cuts the clutter is the use of visual ...

    Posted by Webcastle

    30

    Thursday

    June 2016
  • Good Landing Page
    What does a landing page mean for your business?

    Mostly, businesses spend their time capturing leads and seek ways to derive traffic to their websites that yield results. Behind every successful online venture, it's essential to keep your audience engaged in your sales funnel, educate and convert them into customers. One of the key ingredients is to have a clear and enticing goal that works for your business. According to a recent survey conducted by Hubspot, 48% of marketers craft a new landing page for each campaign. What is a landing page?...

    Posted by WebCastle

    29

    Friday

    April 2016
  • IoT and Artificial Intelligence
    IoT and Artificial Intelligence for Indian companies

    There been several “things” that people are talking about. Internet of things is one amongst the hot topics which creates the hype for the 2016. Nanotechnology, BigData, Artificial Intelligence etc are also growing fast in the technology era. But what makes IOT more interesting to me is that the influence it is going to make in our everyday life. Imagine you are heading over to meeting driving your car, the navigation system identifies the traffic jam on your road and gives you an alternative direc...

    Posted by Webcastle

    04

    Friday

    March 2016
  • SEO and Social Media
    How Social Media drive SEO Success in 2016?

    Over the years, we have witnessed a plethora of changes in the digital landscape.  There is no denying the internet has changed the way we all live and conduct business. It has paved a fresh tone for the way we interact and engage with one another. Moreover, it has become more than necessary to make our presence online.  The world of social media focuses on, and encourages, engagement and real conversations between people online. SEO focuses on how people are looking for information and solutions to the...

    Posted by WebCastle

    04

    Friday

    March 2016
  • online marketing trends
    Staying ahead of the digital curve. Digital Marketing trends to watch out for in 2016

    Every year, new technologies come forth to set up new trends, changing the way people do business in the digital world.Digital marketing keeps evolving, and unlike any other industry,it becomes imperative to stay ahead of the digital curve. To keep up with the changes, we have listed some of the key trends likely to dominate in 2016. Going Mobile The usage of mobile devices has surpassed the usage of desktops. It has been estimated that around 58% of the smartphone users, don’t go even an hour without...

    Posted by WebCastle

    03

    Wednesday

    February 2016
  • Don’t Let Bounce Rate Ruin Your Website’s Search Engine Rankings.

    On our previous blog we discussed about the bounce rate, and how it affects the search engine optimization. You wouldn’t have understood what exactly bounce rate is about. Here in this blog we will help you better understand bounce rate and find out whether the bounce rate really matters? After launching your business website successfully, the next part is its marketing. To make your website a hit in the internet market, your website must start getting hits. Which means to have a good visibility in the ...

    Posted by Webcastle

    13

    Friday

    November 2015
  • Why Design matters for visitors and why do we need to optimize the website?

    When creating a new website the overall design and appeal of the website are the most important factors. To attract potential clients or customers, a professional website design plays the key role. It only takes a few seconds for someone who is visiting the website for the first time to decide whether to stay on the website or not. But these days the new businesses create their websites by giving a search engine friendly design. Which means the website loading time is faster and makes it easier for search...

    Posted by Webcastle

    29

    Thursday

    October 2015